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About the Company

The Clearwater Collective formed in late 2003. We are a small group of people incorporated as a worker-owned cooperative with the name Just Local Food Cooperative. Our goals are rooted in the cooperative principles, and we wish to provide nutritious, sustainable food to people in the Chippewa Valley. Our focus is on local and fairly traded goods, taking care to assure the producers and workers involved are compensated appropriately, and the consumers are assured a quality product at fair and reasonable prices.

The Collective is officially organized as a Cooperative with the state of Wisconsin, and owned wholly by the working members Lissa, Jordan, Joe and Aaron. Democratic principles guide our process, we have not one boss but four. We wish to enrich ourselves and our community through fair trade practices amongst ourselves, our suppliers and our customers.

Our members come from varied backgrounds with a wide breadth of experience. From farming to foodservice, we've done it. A few of our specific experiences include: management of several conventional and natural food stores in the Chippewa Valley, restaurant management, computer tech, health education, child care, delivery including US postal service and several local businesses, and the operation of our own small businesses over the years. Our interests include farming and gardening, playing with our children, bicycling, community organizing and enjoying the outdoors. We're confident that our academic and real-life experiences have provided us with the skills we need to operate a sustainable, democratic and honest business providing quality products to our neighbors in the Chippewa Valley.

We are also consumers of the very products we sell. We have been to the farms and met the families that care for the animals and soil. We are making personal connections and developing relationships over time to create a true community of local commerce.

"Simply put, worker co-ops are business in which the workers are all equal owners, vote on what the business will do and pay people based on how much they work; thus, they differ from the better-known member-owned co-ops. The Minnesota Worker Cooperative web site defines a collective as any group working without hierarchy toward a common goal, although workers at local worker co-ops described their businesses using more emotional words. Sustain. Family. Neighborhood. Respect. Democracy." quoted from here